7 Website Design Tips and Tricks For High-Converting Websites
Communicate a clear value proposition to your target audience.
Your UVP is the one that sets your service or product apart from other small businesses. Competition in the online small business industry is challenging, so you need to articulate clearly what it can provide for customers and clients. A simple, effective copy will do the work. Remember that your UVP must remain consistent with your web design.
Simplify your website navigation.
Walk your visitors towards an important action you want them to do. A high-converting website design should be able to make navigation easy for each and every visitor. It should mirror your intentions, UVP and business goals. If you think website navigation is quite tricky for you to manage, feel free to ask the help of your website making company.
Highlight your call-to-action statements.
CTA placement is one of the most important things you must focus on when fixing your web design. It should stand out from the rest of the elements. Make sure to use a good color scheme, put them in effective and write a good copy.
Utilize a predictable layout.
In order to convert visitors at a good rate, you need to implement a predictable layout for your small business website. The simpler the format, the faster they can find the details they are looking for. Don’t put overwhelming and distracting features.
Branding should be consistent.
A good web design must be able blend well with a strong branding strategy. Consistency is one of the things that can contribute to a positive turn. See to it that your website logos, colors, font styles and other elements are consistent in all web pages. If not, your website will look unprofessional.
Use fewer, but bigger images.
A simple photo can communicate a thousand words. In order to be effective, these images must be relevant to the overall look and feel of your page. They should be able to convey your brand message well. As a rule of them, use only one or two big images, then many hard-to-view, small ones.
Use a responsive design.
For your website design to improve conversion, it should be consistent across many devices. At this day and age, more and more people are browsing the internet through their mobile devices. Leverage on this new habit to improve your website performance.